Social Media has made it easier to connect with individuals, customers and potential clients. It has revolutionized networking. Sites like LinkedIn, Twitter and Instagram are extraordinary tools for expanding and deepening your connections. Through social media you can quickly find like-minded people from the comfort of your office, you don’t need an introduction and you can easily turn people off, who are having a wrong approach.
Tips for Networking on Social Media
1. Build a social media presence: Research which social media sites people use the most. Check which sites your competitors are most active on. Search various sites to see what activity exists that’s relevant to your business.Then, choose one or two sites to target initially by creating a personal social media page. You can add other sites as you gain experience. Start building your network by inviting people you already know to connect with your page like family, friends, business contacts and clients.
2. Post Engaging Content: Post engaging content on your social media sites. Your goal is to create a group of like-minded people who see you as a leader, interact with you and share your content with their networks. It is important to keep your writing concise and reader friendly, with short sentences and paragraphs. Avoid using jargons. One should post regularly and should keep track of what type of content gets the most attention, and add more of it.
3. Focus on Quality over Quantity: Focus on the quality of social interactions and not on the number of followers. If you offer meaningful conversations, your network should grow naturally on its own. It is crucial to establish relationships for a long term.
4. Focus on Helping over Selling: It is important to answer the questions of your followers through replies and content marketing. You should respond in a timely manner. By offering solutions to your problems instead of just pitching for your products, you are proving your company is an authority and is earning a lifelong customer.
5. Engage with everyone: When someone posts on your social media pages, talk back to them. Let them know you are reading and listening to what they want. Then, give them more of what they want to keep them posting on your pages.
Recent Comments